I cannot imagine the impact it would have had for me as a child if I received a book with a Happy Meal instead of a plastic toy. Trips to McDonald's were few and far between as it were.
In the UK from now until February 7, a child will receive one of Michael Morpurgo's books with the meal. Murpurgo is most recently the notable author of War Horse (currently out in theatres). So what do you think? I'm mixed. We can't stop the Happy Meal Machine so why not promote literacy. On the other hand, encouraging those avid readers to those fries...
One thing on which we all can agree is Morpurgo's Farms for City Children program. Understand your food chain.
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